BeatRoute: Solving Last mile Problems with Intuitive Field Force Application

CIO Vendor Companies managing field force have traditionally faced the challenge of insufficient software solution in place for field operations, leading to slower adoption rate among the field force representatives. Installing a difficult solution proves to be counterproductive to the idea of facilitating the field force processes;it ends up with recurring delays in exchanging relevant information and establishing transparency between managers,employees and end customers. Unavailability of a robust device to serve end to end needs of businesses across segments impedes timely and correct decision making process. Businesses need a standardized solution for field processes which could give them the benefits of timeliness, efficacy and improves the decision making ability.

Beatroute with its philosophy of providing a user friendly solution, which is easy to adopt by the end user has devised a solution that strikes all the right chords providing continuous availability of a platform with the required tools for establishing connectivity for real time information sharing to streamline on field work process,eliminating time constraints, error prone manual work process, and lack of transparency between management and field personnel. Commenting on the company’s commitment towards increasing the adoptability rate of its field force solution with its customers, Vinay Singh, Director of the company says, “This vision emanates from recognizing the fact that our end users have very little time for operating an app. Use of technology such as ML and AI should only Be carefully used to make the job of the field personnel easier and maximize the transaction value for them.”

Intuitive and Simple Workflow
BeatRoute, with its robust field force application has served leading brands in FMCG, BFSI and CPG sector. The company offers them a robust solution with simplicity, enabling the personnel to work from anywhere and achieve more in terms of productivity. With the company’s solution, the field force personnel do not have to worry about undergoing extensive training; the simple user interface of the application is easy to understand
and offers easy workflow which is self explanatory. The application is designed keeping in mind the objective of enabling and enriching the work of field force representatives without hindering the routine tasks and helping them achieve more.



We have built zero-code fully configurable business workflows on top of the core platform. So the core platform delivers excellence in field force operations with GPS awareness, notifications, alerts and scorecards while business workflows solve specific last mile problems


Highly Configurable Platform
A successful field force solution across industry vertical requires a common platform for the field personnel to connect, come together and coordinate in the whole work process. Elaborating on the architecture of BeatRoute’s application, Vinay explains,“We have built zero code fully configurable business workflows on top of the core platform. So the core platform delivers excellence in field force operations with GPS awareness, notifications, alerts and scorecards while business workflows solve specific last mile problems.” Holistic approach to solving last mile problems allows the customers to choose from a set of business workflows like customer profiling, order collection, visual merchandising, field marketing etc.

Future Roadmap
The company envisions making the last mile transaction of the field force ten times more productive and boosts the adoption rate across all verticals by saving their time and maximizing their business value.The company further aims to expand its presence geographically and already has a presence in a few countries.